The Design Institute of Australia (DIA) is set to illuminate the future of interior design with its prestigious 2024 Graduates of the Year Awards (GOTYA). This annual celebration serves as a beacon, drawing attention to the remarkable talents emerging from Australian tertiary institutions and DIA-affiliated organizations.
At the heart of this event lies a story of passion, creativity, and unwavering commitment. It's a narrative we at The Interior Design Institute (IDI) are proud to be part of, as our students consistently demonstrate their exceptional abilities through GOTYA nominations. These accolades are more than just recognition; they're a testament to our dedication in cultivating the next wave of design innovators.
Our approach at IDI goes beyond traditional education. We arm our students with a comprehensive toolkit of skills and knowledge, preparing them to not just enter, but to excel in the competitive realm of interior design. It's this preparation that sets the stage for their future success.
In this exclusive interview series, we're thrilled to introduce you to Shanie Allen, one of our standout nominees. Prepare to be inspired as we journey into the creative mind of this budding designer. We'll explore the wellsprings of her passion, the sparks that ignite her imagination, and the groundbreaking projects that caught the discerning eye of the GOTYA judges.
As we uncover Shanie's unique design philosophy and her remarkable creative process, you'll witness firsthand how the GOTYA serves as a launchpad for emerging designers. Through her story, see how this platform enables talented individuals to showcase their innovative spirit and set new benchmarks for excellence in the industry.
Join us in celebrating not just Shanie's achievements, but the bright future of interior design. Let her journey inspire you to push boundaries, challenge conventions, and leave your own indelible mark on the world of design.
Image source: Graduated #IDIstudent Shanie Allen from @revel__creative + @revel__spaces
I’m Shanie Allen, a creative working from the Mornington Peninsula in Victoria.
I’d always been interested in Interior Design and when it came to choosing careers at 18, I decided to study Graphic Design. A decade later working in design for homeware and DIY brands, and the opportunity to work for myself came about specializing in Brand & Web Design. I felt that enrolling in IDI’s Interior Design course would help me focus on something new and creative when I might have “quiet times” in business. I had some experience working with commercial signage and I felt that the course would help me extend my design knowledge to provide interior fit outs to my existing clients.
My parents always bring up how often I shuffled my room around from about the age of 8. It’s been a passion since.
I also worked as a design team manager for Dulux and Beacon Lighting so my career has naturally evolved into the interiors space, while learning about products at the same time.
A typical day working for myself as a multidisciplinary creative involves a schedule I try as best as possible to map out at the start of the week. Walking the dog followed by checking emails, scheduling client calls and then focus work mode helps me stick to a routine. It’s very easy to fall into the trap of skipping lunch and working late when no one is there to tell you to take your breaks or leave the office.
When it comes to my commercial projects, my mission is to serve the client, which stems from my career in graphic design. Similar to a branding project, when I’m working on a fit out, I’m guided by the clients responses in meetings and questionnaires to ensure that their needs are met first and foremost.
The beauty of this approach is that I open myself up to more opportunities that explore many styles, rather than niching down. There is no benefit for a client project to look the same as the next when it comes to their space and branding. The spaces I create are aimed to be experienced.
I spend way too much time on Pinterest, but I also like to follow artists, product designers, and event designers that focus on activations and pop-ups, even hotels and Air BnB’s from all around the world, to explore elements of spaces. Inspiration can be found anywhere.
Not particularly. I really try to be guided by the client’s brand, needs and space rather than focusing on a particular style or products that I would choose for myself.
Authentic, layered and tactile. I love layers of patterns and texture.
Working with good people with great brands that value great design that flows seamlessly from their branding, to website and in their commercial space; whether that’s a beauty salon or an office space.
Listen and learn from the client.
A humble home office - had working for myself been on my radar, it would certainly offer more space and natural light!
Having systems to manage my work, being organized and never leaving anything til last minute.
Spending time with friends and family.
Absolutely - having an online community has meant that 95% of my projects are from word of mouth. The most important thing is over delivering and having happy clients.
Being able to work for myself successfully over the last 2.5 years is a huge pinch me moment. It was always my dream, but I didn’t think it would be possible for another 10 years. I’m a big believer that everything happens for a reason and to always trust the timing of your life!
I’m so honored to be considered by my tutor, Vicki. Having people that believe in what you do is so important, especially when they are people who have walked the path before you.
It’s great to be acknowledged for any award, and I think it presents many opportunities to continue to specialize in the field of commercial interiors as my business grows. Being able to show prospective clients your involvement outside of project work is invaluable and lends itself to being a part of a larger community.
I have focussed on a real-life project, of a Gin Distillery for a long-term client of mine, That Spirited Lot. The Cellar Door space required a revamp to feel more inviting, sustainable and accessible. The client, JP, was looking for a space that feels like it’s giving you a hug. With that description and the existing materials and wall mural in play (illustrated by fellow designer Paige Nicholson), I developed a tactile experience that layers subway tiles, scalloped laminate, pre-loved furniture, recycled timber tops, greenery and brass. The Gin brand is known for it’s artful illustrated packaging inspired by unique flavors and travels of the founders, and I feel this space really transports the customer to another world.
Image source: Projects by Graduated #IDIstudent Shanie Allen from @revel__creative + @revel__spaces
Cooking and spending time with my husband and dog.
You can never go wrong with khaki or navy.
Always trust the timing of your life.
Currently binging Below Deck.
@luna_design_studios, @little.and.large.events and @elvintandesign.
Currently loving @stephandgian's new Japandi Estate range.
@grottilotti and @artellaboylan.
Eclectic, tactile, warm.
To have the ability to study online.
The ongoing feedback I received from my tutor.
Use this time as a chance to explore what you enjoy! Don’t overthink it.
Yep! Self-employed.
Along with the gin distillery and cellar door for @thatspiritedlot, I’ve been fortunate enough to work on a large office space, board room and kitchenette for @clamorcabinets.
Brand & web design studio
@revel__creative
Commercial spaces
@revel__spaces
At The Interior Design Institute (IDI), we believe in nurturing more than just designers – we're cultivating visionaries. Our meticulously crafted curriculum is your springboard to success, offering far more than textbook knowledge. It's an immersive experience that builds confidence, hones expertise, and prepares you to thrive in the competitive design landscape.
Imagine yourself at the forefront of innovation, breathing life into spaces and turning design dreams into reality. The interior design world is eagerly awaiting fresh perspectives and groundbreaking ideas.
Your journey towards design excellence starts with a single step. By enrolling in our accredited interior design course, you're not just signing up for education – you're investing in your future. This is your chance to transform your passion into a rewarding career, to become the designer you've always aspired to be.
Embrace the challenge, ignite your creativity, and step confidently into the world of interior design. Your design odyssey begins here – are you ready to make your mark?
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